Peter Guber ’67 (LL.M. ’68), chairman and CEO of Mandalay Entertainment, recently published Tell to Win: Connect, Persuade, and Triumph with the Hidden Power of Story. His third book shows how the power of purposeful storytelling leads to successful persuasion of others.

Guber was interviewed about Tell to Win by the Los Angeles Times, which described the book as a “mixture of showbiz memoir, academic tutorial and self-help manual.” He also appeared on Charlie Rose on March 11, saying about storytelling, “People think that LinkedIn and Social Network and MySpace and Facebook and Twitter created social cohesion. No, no, we created social cohesion around the camp fire for 40,000 years. They just exploited it. So that is natural to our being.” The book reached the bestseller lists of the New York Times, Publishers Weekly, USA Today, and the Wall Street Journal in its first week.

Guber, who is co-owner of the NBA’s Golden State Warriors and a professor at the UCLA School of Theater, Film, and Television, has produced or executive-produced films including Batman, Rain Man, Gorillas in the Mist, The Color Purple, Midnight Express, and Flashdance. He also co-founded Casablanca Records, was the studio chief of Columbia Pictures, and served as chairman and CEO of both PolyGram and Sony Pictures Entertainment.

Posted on March 21, 2011