Design2 Conference

ETH/NYU Design2
Thursday, May 11, 2017
NYU School of Law
40 Washington Square South
Snow Dining Room [4th Floor]

8:00 am Breakfast Buffet

8:55 am Opening Remarks by Conference Organizers Stefan Bechtold and Christopher Sprigman

9:00 am Jeanne Fromer, NYU School of Law
Mark McKenna, Notre Dame Law School
Claiming Design
Commentator: Christopher Sprigman, NYU School of Law

9:45 am Daniel Gross, Harvard Business School
Creativity Under Fire: The Effects of Competition on Creative Production
Commentator: Christopher Buccafusco, Benjamin Cardozo School of Law

10:30 am Coffee break

11:00 am Bruce Tether, Manchester Business School, University of Manchester
Design Registration and the Failure to Protect Design Innovations: Reflections on Magmatic vs. PMS International
Commentator: Stefan Bechtold, ETH Zurich

11:45 am Pamela Samuelson, UC Berkeley Law
Exclusivity and Overlaps in Intellectual Property Regimes
Commentator: Katherine Strandburg, NYU School of Law

12:30 pm Buffet Lunch
Keynote Presentation by Judy Yee (Microsoft)

2:00 pm Sarah Burstein, The University of Oklahoma College of Law
Partial Design
Commentator: Barton Beebe, NYU School of Law

2:45 pm Keynote Presentation by Michael Bierut (Pentagram)

3:30 pm Coffee break

4:00 pm Subramanian Balachander, UC Riverside School of Business
The Effects of a Product's Aesthetic Design on Demand and Marketing Mix Effectiveness: The Role of Segment Prototypicality and Brand Consistency
Commentator: Joel Steckel, NYU Leonard Stern School of Business

4:45 pm Paper slam
The Irony of Functionality Screening by Christopher Buccafusco, Mark Lemley, and Jonathan Masur

Qualitative Investigations of Design by Mark McKenna and Jessica Silbey

Furniture Design Protection and Innovation: EU vs. US by Stefan Bechtold and Christopher Sprigman

5:45 pm Conference ends