Content Styling Best Practices
Begin the page with a very brief description of its purpose. Use the H4 style.
Keep paragraphs to one idea at a time. Use short paragraphs and half the words you would on a printed page. Readers on the Web don't read long paragraphs of text, their eyes jump right over them.
To emphasize a point, use bold. (But try not to overuse it. If too many things get bolded than the emphasis falls apart.)
Use section headers to identify a topic area on the page
Section headers help users find the information they're looking for. They're essential on a long page that covers various sub topics. The Guide to Using Headers will help you choose the correct header style for your copy.
Consider using one of two types of lists:
- Numbered Lists (when items are ordered)
- Bulleted Lists
- when items have not particular order
- when items have no particular chronology