McCarthy Institute Symposium 2019 at NYU: Trademark Law and Its Challenges
Friday, February 1, 2019
NYU School of Law
Tishman Auditorium
40 Washington Square South
New York, NY 10012

Abstract: The 10th annual McCarthy Institute Symposium will cover a range of thought provoking topics intersecting trademark issues, consumer behavior, and marketing. Industry-leading practitioners and scholars will present original research, including case law updates, and moderate panels covering dynamic IP and branding issues like: non-traditional trademark applications, empirical consumer survey evidence, digital marketing and search optimization, and the cultural, linguistic, and behavioral shifts affecting trademarks and brand recognition.

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8:25am-9:05am  Buffet Breakfast

9:05am-9:15am Welcome by Event Organizers

9:15am-10:30am  When Virtual Meets Real: From Video Games to Fictional Brands

Janice Bereskin, Partner, Bereskin & Parr (moderator)
J. Thomas McCarthy, Of Counsel, Morrison Foerster
Mark McKenna, John P. Murphy Foundation Professor of Law, Notre Dame Law School
Rick McMurtry, Senior Vice President & Associate General Counsel, Turner (TBS)
Makalika Naholowaa, Head of Trademarks, Microsoft

10:30am-10:45am  Break

10:45am-11:30am  Keynote Discussion

Denise Michel, Director, Online Intellectual Property Enforcement & Protection, Facebook, Inc.
Russell Pangborn, Partner, Seed IP Law Group

11:30am-12:45pm Trademark Registration in the USPTO and EUIPO – A Comparative, Practical Analysis

Barton Beebe, John M. Desmarais Professor of Intellectual Property Law, NYU School of Law
Jeanne Fromer, Professor of Law, NYU School of Law
Joseph Ferretti, Vice President and Chief Counsel, Global Trademarks, PepsiCo
Meryl Hershkowitz, Deputy Commissioner for Trademark Operations, U.S. Patent and Trademark Office
Gordon Humphreys, Chairperson of the 5th Board, EUIPO Boards of Appeal
Iza Junkar, Senior Associate, Hogan Lovells
Joao Negrao, Director, International Cooperation and Legal Affairs, EUIPO

12:45pm-1:30pm  Buffet lunch

1:30pm-2:15pm  Keynote Discussion

Jennifer Liu, General Counsel, Sony Interactive Entertainment
Eric Lempel, Senior Vice President Marketing & Head of PlayStation Network at PlayStation

2:15pm-3:30pm  Branding in the Fashion Industry

Megan Bannigan, Counsel, Debevoise & Plimpton
Laura Chapman, Partner, SheppardMullin
Pier Luigi Roncaglia, Managing Partner, Spheriens Avvocati
Pamela Weinstock, Volunteers of Legal Service
Julie Zerbo, Founder & Editor-in-Chief, The Fashion Law (moderator)
TBA, Gucci

3:30pm -3:45pm  Break

3:45pm-5:00pm  Online Platforms: Trademark Rights and Relevance

Dan Chen, Senior Partner, G.M., Unitalen IP Consulting LLC
Marc Cooperman, Attorney, Banner Witcoff
Daniel Dougherty, Senior Director, Global IP Enforcement, Alibaba Group
David Franklyn, Professor of Law, Golden Gate University School of  Law
Eric Gelwicks, Director, Business & Legal Affairs, Live Nation
Marc Greenberg, Professor of Law, Golden Gate University School of Law (moderator)
Michael Kelly, Senior Corporate Counsel, IP, Amazon
Patchen Haggerty, Partner, Perkins Coie

5:00pm-6:30pm  Reception


This is the registration section for the McCarthy Institute Symposium 2019 at NYU: Trademark Law and Its Challenges, cosponsored by the McCarthy Institute at Golden Gate University, the Engelberg Center on Innovation Law & Policy at NYU School of Law, the International Trademark Association, the European Union Intellectual Property Office, and Seed IP.

To register, please fill out the form below.  You will be directed to a separate page to enter credit card payment information.  Please note that there are a limited number of seats available for NYU Law student, non-NYU Law student, and professor registrations.